There are many different ways your website can grow in popularity, and much of that will depend on your objectives and goals. If a website is to be generating revenue for yourself, your organization, and/or charity, broad exposure through marketing and advertising is a key to success.

With online and offline options and techniques, we can promote your website in a variety of ways; some require a financial investment while others are essentially free. Listed below are just a few examples of possible online and offline marketing strategies AWS can provide:

Online Strategies:

	Search Engine Submission (free, pay-for-inclusion, pay-for-position, and pay-per-click models)
	AWS Portals (websites built by AWS that are dedicated to promoting client websites)
	Graphic Links (link exchange programs, local and/or national sponsorships, and more)
	Paid Advertising (we study many different advertising options and markets for investment optimization)
	Website Promotions (email-driven referrals, athlete chats, visitor contests, fan club, and more)
	Email Database (opt-in visitor registration for monthly newsletters announcing news, events, and more)

Offline Strategies:

	Traditional Advertising (print, television, radio, outdoor ads, and more)
	Sports Venue Advertising (scoreboard displays, in-stadium signage, game day giveaways, and more)
	Event Representation/Management (AWS staff present at promotional events; event management options are available)
	Cross Promotion (with profit and non-profit organizations and team/individual-related fan clubs across the country)
	Website Logo Merchandise (product development such as clothing and other marketing items produced with site’s logo and website address)
	Athlete and/or Team Endorsement (encouragement of athlete and/or team to mention website during media interviews as well as adorn clothing bearing site logo and web address)

For those athletes looking for an advantage to make it to the next level, AWS can put a campaign together to help you market your skills to the appropriate individuals/organizations (coaches, schools, General Managers, etc.). We can put attractive audio/visual files of film together, as well as statistics, bios, etc. and present an entire package to your potential suitors. Ask about our complete promotional packages, which of course will include your own website with the latest updates (great means for people/organizations to view your progress and development)!

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